What is Search Engine Marketing (SEM)?
A form of paid internet advertising that involves the promotion of a website on search engines like Google, Amazon & (but not limited to) Bing. Unlike other forms of digital advertising, SEM ads are only charged when a user clicks on one.
What is Search Engine Optimization (SEO)?
SEO, also commonly referred to as “natural search” & “organic search” is a form of unpaid marketing used to promote the visibility of your website & content through search engines like Google & Bing.
What types of industries use SEM?
Advocacy, Auto, B2B, Consumer services, Dating & personals, E-Commerce, Education, Employment services, Finance & Insurance, Health & Medical, Home Goods, Industrial services, Legal, Real Estate, Technology, Travel & Hospitality.
Is advertising on Google AdWords / Bing expensive?
Your account is only charged when a user clicks on your ad, so it is entirely dependant on whether or not users are searching for the keywords in your account.
What is an average cost-per-click on AdWords?
Every industry has a different average cost-per-click (cpc), but most advertisers can expect CPCs in the $2 to $8 range. Select industries can have CPCs of $20 & more.
What type of content is prohibited in SEM/AdWords?
Counterfeit goods, dangerous products, enabling dishonest behaviour, inappropriate content and more. Learn more about AdWords’ advertising policies here
My Google AdWords / Bing Campaigns & ad groups have low CTRs and conversion rates. Can you help?
Yes, we offer 2 types of account audits. The audit allows us to review your campaign settings, keywords, ads & other important factors that can impact a CTR & conversation rate.
Can you guarantee me that I will be in the #1 position on Google?
No, & you shouldn’t believe anyone who tells your otherwise! Whether it is in SEM or SEO, there are hundreds of determining factors that will impact your paid & unpaid rankings. Some of the weighed aspects are user location, competition, bids, website content, Quality Score & much more.