What is Search Engine Marketing (SEM)?
A form of paid internet advertising that involves the promotion of a website on search engines like Google, Amazon & (but not limited to) Bing. Unlike other forms of digital advertising, SEM ads are only charged when a user clicks on one.
What is Search Engine Optimization (SEO)?
SEO, also commonly referred to as “natural search” & “organic search” is a form of unpaid marketing used to promote the visibility of your website & content through search engines like Google & Bing.
What types of industries use SEM?
Advocacy, Auto, B2B, Consumer services, Dating & personals, E-Commerce, Education, Employment services, Finance & Insurance, Health & Medical, Home Goods, Industrial services, Legal, Real Estate, Technology, Travel & Hospitality.
Is advertising on Google AdWords / Bing expensive?
Your account is only charged when a user clicks on your ad, so it is entirely dependant on whether or not users are searching for the keywords in your account.
What is an average cost-per-click on AdWords?
Every industry has a different average cost-per-click (cpc), but most advertisers can expect CPCs in the $2 to $8 range. Select industries can have CPCs of $20 & more.
What type of content is prohibited in SEM/AdWords?
Counterfeit goods, dangerous products, enabling dishonest behaviour, inappropriate content and more. Learn more about AdWords’ advertising policies here
My Google AdWords / Bing Campaigns & ad groups have low CTRs and conversion rates. Can you help?
Yes, we offer 2 types of account audits. The audit allows us to review your campaign settings, keywords, ads & other important factors that can impact a CTR & conversation rate.
Can you guarantee me that I will be in the #1 position on Google?
No, & you shouldn’t believe anyone who tells your otherwise! Whether it is in SEM or SEO, there are hundreds of determining factors that will impact your paid & unpaid rankings. Some of the weighed aspects are user location, competition, bids, website content, Quality Score & much more.
Can you take work outside of Quebec, Canada?
Yes, however workshops and hands on teaching are currently not available outside of the Greater Montreal area. All other services are offered throughout North America.
Will Currency change if work is outside of Canada?
Yes, all work outside of Canada is charged in US Dollars.