Entries by adrian

Winning the Super Bowl ad game

 Unless you have millions to spare, advertising during the Super Bowl is increasingly out of reach for most brands. A 30-second commercial can cost upwards of $5 million USD—not to mention production costs. This year, the price tag is rumored to be more than $7 million USD for a precious half-minute of viewer attention. Luckily, […]

Improve CTR in One Single Step

Not all your AdWords campaigns will have the best Click-Through-Rate. This can be due to a lack of budget, high competition in the industry or maybe you’re just appearing on way too many websites. The Dilemma The problem for one of my accounts was that I was receiving too many impressions and not enough clicks […]