Not all your AdWords campaigns will have the best Click-Through-Rate.
This can be due to a lack of budget, high competition in the industry or maybe you’re just appearing on way too many websites.
The problem for one of my accounts was that I was receiving too many impressions and not enough clicks due to a limited budget. It felt like I tried everything. I changed keywords from broad to phrase and exact, included ad extensions like callouts and sitelinks, and even though these things helped improve my CTR, my account was still receiving a large amount of impressions.
I Googled left and right until I finally found an article that improved my CTR in a matter of days, and all it took was the click of a button. Here’s the article I’m referring to. Deselect That Checkbox!
I deselected the checkbox under Google Search Network, “Include Search In less than a week, one account’s Click-Through-Rate (with over 30 campaigns) improved by 96%, whereas my other account really killed it. It has 25 campaigns and this ridiculously small change improved my account’s CTR by 193% in only 5 days! This was just incredible.
At first you think, “hmm, why not show up as much as possible?” Well, this could be great for some campaigns but not every campaign will benefit from this feature, like mine.
Google isn’t really clear on what you actually get when you include Search Partner traffic.
“On our search partners, your ads can appear on search results pages, on site directory pages, or on other pages related to a person’s search.” Because “pages related to a person’s search” is so broad, I suggest you give this tactic a try for a few days. Who knows, you may actually be surprised by the results!
Original Article on: https://www.linkedin.com/pulse/improve-ctr-one-single-step-adrian-salvadore/